Managed by ADVISO PARTNERS, the operation resulted in the majority of MTARGET's shares owned by the Managing Shareholders being sold to SOFTNEXT, a subsidiary of the BAELEN Group. This operation will accelerate the development of MTARGET by leveraging commercial synergies and seizing market consolidation opportunities.
Founded in 2006 and based in Toulouse, MTARGET is the French leader in providing B2B mobile messaging and marketing solutions, with operations in France, Italy, Spain, and West Africa. The Group designs and develops customized, turnkey multichannel communication solutions (SMS, enriched SMS, email, voice, RCS, etc.) and mobile engagement campaigns for both large corporations and SMEs.
MTARGET enables companies to communicate on a large scale directly with their customers and leverage the efficiency of SMS communication to address various needs, including marketing, transactional, and conversational purposes. As a telecom operator and aggregator, MTARGET offers a highly flexible service offering, including a SaaS mode, thanks to in-house tools and technologies. The Group stands out by operating its own scalable technical infrastructure hosted in France and provides global message routing services to over 270 destinations.
While maintaining its operational autonomy, MTARGET is now integrated into and strengthens the Telecom & Digital Marketing Division of SOFTNEXT, a subsidiary of the BAELEN Group. With this support, MTARGET aims to solidify its leadership in its market with double-digit organic growth prospects and complementary acquisitions.