With ADVISO PARTNERS acting as advisor, this transaction allowed RIVES CROISSANCE to acquire a stake and RE-SOURCES CAPITAL to reinvest in QUALIMETRIE, alongside the group’s shareholder managers and executives, who were offered the possibility of investing for the first time. It also reflects QUALIMETRIE’s aim of continuing to significantly develop its SaaS customer experience management platform.
QUALIMETRIE is a leading independent customer experience measurement and management firm. The group designs and implements omnichannel solutions for the large-scale measurement and assessment of customer experience, based on two historical areas of expertise:
QUALIMETRIE has operations in France and Spain (Madrid and Barcelona) and provides its B2B and B2C services and solutions to a customer base of large companies in France and other countries. The group generated revenue of around €12 million in 2022 and has now entered a strong growth phase, accelerating its international expansion and signing several major contracts in Europe (DOUGLAS, RENAULT, SOCIETE GENERALE, etc.).
Its development is also based on the roll-out of CX First, an SaaS platform providing access to comprehensive customer data. This customisable, intuitive and differentiated solution allows the group to position itself as the one-stop shop for customer experience management and gives it access to the French tech ecosystem. This new tool – strategic for brands – is enabling QUALIMETRIE to gradually balance its model between historical customer experience measurement activities and a customer experience management software publishing activity.
Acquired by Emeric BAYART in 2017 with the help of RE-SOURCES CAPITAL, the group also welcomed David BUTRUILLE in 2020 as Chief Executive Officer. This latest transaction will enable QUALIMETRIE to become one of Europe’s leading independent customer experience firms, as it continues to grow strongly on the basis of an ambitious targeted development plan. This plan involves accelerating the roll-out of CX FIRST, strengthening the group’s international operations, making acquisitions and continuing to digitalise its historical activities. QUALIMETRIE is currently looking into a number of buying opportunities.
Emeric BAYART, CEO of QUALIMETRIE
“This new transaction accelerates the movement that we initiated when QUALIMETRIE was taken over in 2017. Our work with ADVISO PARTNERS gave us a clear idea of the partners we needed to strengthen our international and digital dimension, particularly with CX First. The RIVES CROISSANCE-RE-SOURCES Capital pairing is a real asset for taking our next step and equipping to achieve our goals!”
Denis COUDERCHET and Bruno WARNET, RIVES CROISSANCE investors:
“We are delighted and very proud to be supporting a management team that has the complementary skills needed to secure the success of an ambitious development plan, particularly internationally. We are convinced that the CX First solution is a perfect fit for the market’s customer experience management needs.”
Guillaume CAPELLE, Managing Partner at ADVISO PARTNERS:
“We are delighted to have been able to contribute to the QUALIMETRIE group’s expansion at a pivotal moment in its development. The acquisitions pipeline and the excellent CX First roll-out results ensure excellent growth prospects for this project, which is driven by an inspired and highly complementary management team. The partnership with RIVES CROISSANCE and RE-SOURCES CAPITAL will make it possible to boost growth even further.”